Where to buy

ESTEL products — in salons and partner stores across Armenia

Visit the ESTEL office in Yerevan or get in touch — we'll point you to the nearest salon or store.

Catalog

Hair coloring
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Styling
For men

For customers

About us
For home
For professional use
For kids
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Contacts

Address

7/1 Nalbandyan St, Yerevan

Mon–Sat

Beauty has a name

© 2026 ESTEL Armenia · Official catalog

For professional use
For home
GENEVIE

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Alpha

· For home

All Alpha Care Alpha Homme

Gallery

567 images

Shade palette

5 shades in this series. Filter by level and tone.

Level

1/0Natural
4/0Natural
5/0Natural
6/0Natural
7/0Natural

Alpha — ESTEL

72 products

Alpha

ESTEL ALPHA GENWOOD "Traditions" Set (hair shampoo + deodorant + foot spray)

Alpha

Camouflage color for gray hair ESTEL ALPHA 7/0 Medium blond (Color 10 ml, 6% oxidizer 10 ml, foaming agent)

Alpha

Camouflage color for gray hair ESTEL ALPHA 6/0 Dark blond (Color 10 ml, 6% oxidizer 10 ml, foaming agent)

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Camouflage color for gray hair ESTEL ALPHA 5/0 Light chestnut (Color 10 ml, 6% oxidizer 10 ml, foaming agent)

Alpha

Camouflage color for gray hair ESTEL ALPHA 4/0 Chestnut (Color 10 ml, 6% oxidizer 10 ml, foaming agent)

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Hair cutting spray ESTEL ALPHA PRO

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Hair balm-conditioner ESTEL ALPHA PRO

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Hair shampoo ESTEL ALPHA GENWOOD

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Tonic hair shampoo with a cooling effect ESTEL ALPHA PRO

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Face and scalp scrub ESTEL ALPHA PRO

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Foaming shaving cream ESTEL ALPHA PRO

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Cooling pre-shave cream ESTEL ALPHA PRO

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Cooling after-shave cream ESTEL ALPHA PRO

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Shaving gel ESTEL ALPHA PRO

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Cream oxidizer 3% ESTEL ALPHA PRO

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ESTEL ALPHA PRO beard camouflage color

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Set ESTEL ALPHA MARINE "Ours. Bold" (Shampoo + shower gel + toothpaste)

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Set ESTEL ALPHA "Ours. Dear" (Shampoo + shower gel + hand cream)

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Set ESTEL ALPHA GENWOOD "Ours. Strong" (Shampoo + foot deodorant)

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Set ESTEL ALPHA "Ours. Honest" (face and beard cleansing gel + shaving gel + after-shave lotion)

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Face and beard cleansing foam ESTEL ALPHA GENWOOD

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Shower gel ESTEL ALPHA GENWOOD

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Toothpaste "Complex Strengthening" ESTEL ALPHA GENWOOD

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Hair shampoo ESTEL ALPHA GENWOOD

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